Meet Prime, a first-of-its-kind, style-extending hair primer. Prime extends hair styles 2x longer, while enabling you to go longer between shampoos with fewer touch-ups. This Style Extender is formulated with our advanced priming system, designed with OFPMA and priming emollients to create an exquisitely thin, weightless shield around every hair strand. In Prime, this shield keeps hydrogen bonds in place so hairstyles stay beautiful for days. OFPMA also repels dirt and oil, so styles stay cleaner, longer. Prime is so perfecting it can be used alone, yet so weightless it can be layered under other styles. Get style with stamina and save time, day after day.
20.00 $ /
5 oz. (Original size)
Living Proof Prime Style Extender
Product Description
Product Application
• On clean, damp hair, generously apply Prime, coating hair from roots to ends. • Comb through and style as usual. • Prime is so perfecting is can be used alone, yet so weightless it can be used under your favorite stylers.
Ingredients
Water/Aqua/Eau (Solvent), Octafluoropentyl Methacrylate (OFPMA) (Moisture-Controlling Active), Myristyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Polyacrylate-13 (Thickening Agent), Polysorbate 20 (Emulsifier), Sorbic Acid (Preservative), Caprylyl Glycol (Conditioning Agent/Emollient), PPG-2 Myristyl Ether Propionate (Conditioning Agent/Emollient), Phenoxyethanol (Preservative), PEG-8 Stearate (Emulsifier), Polyisobutene (Thickening Agent), Citronellol (Fragrance), Fragrance/Parfum (Fragrance), Citral (Fragrance), Geraniol (Fragrance), Butylphenyl Methylpropional (Fragrance Component), Limonene (Fragrance)
Customer Reviews add comment
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Chrissy
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Nice addition
added to my routine!
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RJ
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Fantastic Product
Really love this. Makes my hair feel thicker and softer and does help keep my hair straight the next day (curly/wavy hair that I blow dry straight, normally gets wavy again overnight). Will buy once this tube runs out.
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Samantha
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Love this!
After trying some other Living Proof products without much luck, I was skeptcial about the Prime Style Extender. I was proven wrong! This stuff works wonders. It keeps my hair soft, smooth, and straight for several days without washing. I can sometimes skip dry shampoo between washes. I've already bought the full size for when my sample runs out.
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Idelys
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cool
i like it
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KT
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awesome
love the smell. love how it felt in my hair. great all around product!
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Jen
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Loved it
Made my hair super smooth without any other products! I don't know why.
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Erica
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Really liked this
I would love to purchase the full size of this. Didn't leave any bad residue in my hair. Just helped it stay smooth and straight. Will have to try it when I wear my hair curly!!
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Jen
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Good product
It performed well, which is saying alot.. I live in Miami - 10000% humdity.
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Leah
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On the fence...
Not sure if this product did much or if I just spend more time/care doing my hair the day that I used it. It seemed to work. Unfortunately, since I have very long hair I had to use a LOT of it at once.
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Claire
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great product!
I don't generally need anything like this but it was fun to use! it really does make it feel like my style lasts longer
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Brittney
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This is an iffy product.
It works pretty well but I hate the smell. That is the only downfall to this product.
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Angela
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Great for frizz control
I like this product to control the frizz in my naturally wavy hair.
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alexia
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like it so far
i've only used this product a couple of times, but so far i really like it. i have fine hair, and don't usually use a lot of product, but this was lightweight, smells great, and feels fantastic. helped my over processed hair feel healthier and extended the length of my style
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Tara
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So-So
I didn't notice anything exceptional with the product but it was nice and somewhat extended the the life of my style.
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Ann
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Fantastic
I loved this stuff. Lately my hair has been feeling a little worn out but after using the Living Proof my hair felt hydrated, bouncy, and, yes, sexy! This one is a keeper!
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Danaee
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Very nice
I didn't notice the product too much the day of, besides some extra body after I blow-dried my hair, but the next day I definately noticed that my hair was nicer than usual! I use it a few times a week and my boyfriend likes the smell too!
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OJ
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Light and Good Styling
Great product if you want your hair to feel product-free! I recommend.
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Michelle
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Great Product
I have fine hair and was worried about this product weighing my hair down. So far, it has worked great and using just a little seems to help me extend my style for a day or two.
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glossyp
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Liked it
It didnt weigh my hair down like other products and I did notice my waves lasting a little longer
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Marissa
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Nice Sample
Great product - will probably buy full size. Left my hair very light and style held up longer than normal
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Michelle
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An absolute staple!
If I use this as directed when I get a blow-out, it lasts (and looks "just done") *at least* an extra day. My favorite Living Proof product of them all so far, and a permanent addition to my personal Arsenal of Hair Stuff.
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Stephanie
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Really works
This product really helps prolong a blowout ! Lightweight enough to combine with my arsenal of hair products and not weigh my hair down.
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Asia
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Changed my hair-life.
I bought the full version already, and I haven't even finished the sample. That should tell you something.
After first two days of use (first day I washed, applied and blow dried my hair. Second day, it looked like it did from the first day before - freshly styled) - I was a believer. I have oily/normal hair type. I am able to leave my hair unwashed for THREE DAYS with this light weight product. I was tempted to find out how long this good fortune would last, but I couldn't personally do it. Even with body washes, the humidity in the shower didn't affect my hair. LOVE.
Hair profile;
Course, black, oily hair. Medium length. -
Gao-Ly
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:)
The quality is good for the price. Love it. My hair is too thick for curls. It would fall back to places and not curly after done curling the other side. This help to style my hair. I hate using too much hair sprays to hold or tame my hair.also, it's so weightless that I don't even notice.
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Julia
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I love it!
I love this!! It really makes my hair feel amazing. It leaves my hair feeling clean but perfect!
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April
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prettty awesome
I didn't think it was going to be that different from other products I've tried but I was pretty happy with how well it worked. It left my hair soft and not weighed down at all. Awesome product. I also tried additional products from Living Proof which I loved as well.
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Heather
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nice product
Works well only used once as I am a stay at home mom and my style most days is a ponytail. Saving this f or date night
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KATHARINE
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Held up to my irons
Living somewhere where it is always windy and dry is very frustrating when you are obsessed with perfect hair like I am. I am always looking for a style product that keeps my style longer in the wind. I was really surprised with this product. It didn't feel heavy the way a lot of styling Products usually do. I was nervous using my waving and straightening irons would reduce the usefulness of this product but it actually helped my waves stay in longer and it kept it from frizzing as much too. I will be buying this when my sample runs out!
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sara
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A+
It actually works! My hair stlye lasted longer and stayed cleaner by two days!
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Tara
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Good product
I don't really use a lot of product in my hair as I am very low maintenance in that department but I used this before I gave myself a good blowout and it maintained my style really well. I was actually able to go 3 days without washing!
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Barbara
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Volume without Weight
Love this product. Gave my hair great texture and good volume without weighing down my hair. The second day was great - for the first time in a long while I still had some volume.
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Polly
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Noticible difference
Cuts my blow drying time in half and gets rid of frizz. Amazing!
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Alannah
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Great for oily hair!
I personally have somewhat oily roots but I love the products I use in my hair. This primer does exactly what it says it does. I felt it kept my hair clean for longer and did not add any extra product weight. I have very long thick hair and when I used this it did not hold my style as long as I was expecting but that was probably due to my length!
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Jessie
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Love this stuff!
I started using this product about 4 months ago and absolutely love it, so I was thrilled to get a perfect travel size in my Glossybox!
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karen
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BEST PRODUCT EVER!
- smells FANTASTIC
- does not weigh hair down or leave it greasy
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Alyshia
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Longer lasting style
This product makes my hair feel awesome. It seems to make the strands slide over each other easier, and slightly thicker, although it doesn't weigh it down at all. I liked it when I first tried it, but became excited about it a day or so late when I realized it really did extend the life of my style!
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Angeline Aimee
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So far so good
I have used it just once since I received it but I can see my hair is holding up well after the use!
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Monica
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Awesome Product
I dont like using products in my hair because they tend to weigh it down. However this product was amazing and left my hair feeling light, healthy and gorgeous. Definitely will be purchasing this product once mine runs out! Highly recommend giving it a try.
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Christa
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Great addition to my usuals
I use only Bumble and Bumble products, but was excited to try this "primer" to see if it could keep my hair smooth and easy to style. My hair is pretty straight with a slight wave, so I'm on day 4 of wearing my hair down and it still looks great! Sprayed in a little Surf Spray at the roots, and the ends still look clean and fresh. Will probably purchase after the sample is gone.
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April
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WOW! What a wonderful product
This is by far one of my most favorite hair products EVER! Kept my hair looking fabulous, with hardly any effort on my part.
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bumbeaute
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Works & Smells Great
The scent of this hair primer is intoxicating -- I love it! It's non-greasy and goes light on the hair. I used this when I curled my hair with foam rollers (I made sure to put a small amount on each sectioned hair to be thorough.) My hairstyle extended well into the 2nd day! Albeit, you're hair won't look "brand-new" but it did look like I styled it earlier during the day. It didn't really keep the top of my head clean (my roots still go super oily) but it did maintain freshness and cleanliness to the rest of my hair. Overall it did make a difference for my hair.
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Irene
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Liked it
I usually use stronger products to provide protein to my hair. I tried living proof, liked the lightness of it. It smells good too-
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Dawn
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very good hair product
This product kept my hairlooking good for longer then expected
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Brenda
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Works good
Did great when I was blow drying my hair . Seems to work pretty well over all .
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Taylor
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Great Blowout
During the winter months, my hair always gets super static-y after a blowout. This product has been pretty great at minimizing the static without weighing my hair down. Will definitely be buying the full size of this product.
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Tracy
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wonderful facial product...
I love the way this feels on my face before I apply my foundation. Doesnt break me out goes on smooth
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Jaime
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Good Product
Tried this once and liked it. I don't know if it extends a blow out, but it is a nice hair serum.
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christina
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Will try
I have not tried this product yet. Looks good, smells good and nice sample size.
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andrea
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Really like this!
this is a great product. I haven't used this brand before, but it really made my hair nice and shiny. I didn't get the extra frizz that I normally do.
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Karin
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My favorite product
This has been my favorite product so far. It REALLY works. I live in Florida and I got a week out of my blow dry. My hair looks (and feels) fantastic.
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Julia
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Will be purchasing!
I was surprised at how much I liked this product -- I usually use the BedHead After Party product, but this actually left my hair feeling a little less "full of prodcut" and lighter. Impressive!
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Lisa
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great product
styled nice
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Jana
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LOVE IT!
this product is awesome. It makes my second day hair look great and it smells really good. It holds my curls in really well - and I might just go out and buy this product.
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anna
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long lasting
This product is pretty great, it really extends your hair style for much longer. It also fights the frizz so your hair is more silky.
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Linda
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great hair product
got an extra day without shampoo! like the scent .
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Joy
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Huge Difference, Fast!
Every time I sleep I wake up with oily, wavy hair. With black hair I find most dry shampoos to be very powdery and noticeable. This hair primer has been amazing! I wake up with up fresh hair and save a lot of time styling every day! I recommend this product for everyone!
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Bari
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Frizz Control
Like all other Living Proof products I have tried, I also love this Primer/Style Extender. I noticed considerable less frizz on the second and third non-wash days. LOVE!
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Bari
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Frizz Control
Like all other Living Proof products I have tried, I also love this Primer/Style Extender. I noticed considerable less frizz on the second and third non-wash days. LOVE!
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Aimee
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Not too impressed
I have very fine, curly hair so I think I'm not the target audience for this primer. It kept the frizz at bay and that always extends my curly style but I can't say I got too much from this product. I probably won't be purchasing it in the future.
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Erin
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Great idea!
It would never have occurred to me to look for a hair "primer" so this product interested me. My hair is short (chin-length) and baby fine so unlike other reviewers I don't have the luxury of skipping washes, especially because I exercise daily as well. This product does what it says, in my opinion, but I don't have much use for it considering my lifestyle. If I need a refresher toward the end of the day I just use dry shampoo, but I can see how this product would be very useful for someone else.
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karen
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love it!
its an amazing product
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Deanna
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No noticable difference
I really did not notice much of a change with my hair while using this product. This could just be for my hair type, which is fine and soft. The product did have a nice fragrance to it. However, for me I will probably not purchase this product.
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Angela
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Not Sure
While I don't think this locked in my hairstyle, it did make my hair feel cleaner all day. I'm one of those people who can't go a day without washing my hair... it just feels unclean, but I think I could have skipped a shampoo with this product in my hair. That said, I don't think it's worth the money to buy a product solely because it makes my hair feel cleaner. It didn't do any of the other things it promised.
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Julie
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Love it!
This product worked really well... I have fine/straight hair. This product gave my hair extra volume without it getting greasy or stringy. Hair still looked pretty good the following day. Will definitely purchase after I finish the sample I received from GlossyBox.
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Melissa
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definitely will repurchase
Love this. Definitely can see a difference in my hair - used to not be able to get to 3rd day hair without rewashing/restyling.
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Jennifer
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Amazing Hair Product
I was skeptical, at best, about this product when I tried it. I'm a big fan of dry shampoo, I can usually get an extra day without having to wash my hair. I washed and used this on a Sunday, my hair stayed clean until Friday! I had to touch up my style each day, but got four full days out of my shampoo. It also smells nice. Amazing! I'm telling all my girlfriends!
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shai
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Love it
I have been using it since last year. It makes my hair soft and shiny.
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Amy
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Like it
Would totally buy it. It goes on so smoothly. Wonderful product!
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