Brand Spotlight

Mary Kay, The Name You Know

When Mary Kay Ash “retired” from a successful career in direct sales in early 1963, she decided to write a book to help women survive in the male-dominated business world. She made two lists. One contained things the companies for which she had worked had done right; the other included the things she felt they could have done better. When she reviewed the lists, Mary Kay realized that she had inadvertently created a marketing plan for a dream company – one which would provide women with open-ended potential to achieve personal and financial success.

With her life savings of $5,000 and the help of her 20-year-old son Richard Rogers, Mary Kay launched her dream company on Friday, Sept. 13, 1963.

Mary Kay Ash was an original. As an entrepreneur and a philanthropist, she started her business from a tiny store in Dallas, Texas, with five products and one big dream. That dream was to inspire women to transform their lives, and in doing so, help other women achieve success.

She stressed the importance of recognizing the accomplishments of others. And she constantly encouraged both the corporate staff and the independent sales force to act as if each person they met was wearing a sign around his or her neck that read “Make me feel important.”

Today, Mary Kay, Inc. remains true to the principles of Mary Kay Ash. For more than 53 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries by offering the latest in cutting-edge skin care, bold color cosmetics and fragrances. At the same time, the Mary Kay business opportunity has helped women from Kansas to Kazakhstan discover extra income, empowered choices and true beauty from the inside out.

Mary Kay also touches hearts through a powerful legacy of giving back to the global community – all thanks to one amazing woman who turned her passion for beautiful lives into a one-of-a-kind success story.

 

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GLOSSYBOX

GLOSSYBOX

Writer and expert