Brand Spotlight

Plump Up The Volume: Meet Buxom

Buxom Cosmetics  is as unapologetic a beauty brand as they come. With the philosophy that “bombshells rule the world,” the Buxom universe is one that includes sensorial cosmetics; tingling, plumping glosses, volume-imparting mascaras, light-reflecting lip and eye colors, and velvety skin perfectors. Literally and figuratively, Buxom is all about amplifying the volume, especially when it comes to your lips and lashes.

Available in a spectrum of shades, from nude to bold, the brand’s lip offerings are covetable indeed. Its newest product launch, Va-Va Shiny Liquid Lipstick, features high tech polymers and silicone elastomers for a creamy, intense formula that won’t dry, and of course, plumps your pout. Additional Buxom standouts include the Divine Goddess Luminizer, a shimmering liquid highlighter that works on all skin tones; the Big Tease Plumping Mascara, which delivers maximum volume with a blend of 3 high-performing waxes and a conical-shaped brush, and the brand’s hero product, the Full-On Lip Polish, which hydrates with Vitamins A and and a proprietary peptide and hyaluronic acid booster to stimulate collagen, and volumize – without irritation.  

Sold in over 2,000 doors across the US and Europe, Buxom offers eyeshadows and lip products for consumers.. Customers looking to experience the brand can find tutorials and color swatches on its website, and can gain inspiration from Buxom’s uber-talented Director of Global Education and Artistry, David Birdwell, who encourages risk taking.

“Never be afraid to try a trend or a color or new look because makeup should be fun and experimental- it comes off when you want it to,” says Birdwell, the lead artist for more than 90 Fashion Week shows.

These days, Buxom is doing its part to empower women with a new social media campaign called #BandofBabes, fronted by actress Bella Thorne, who’s known as the “queen babe” by the Buxom family. Meant to help women share their “big, bold and sexy” beauty looks, Buxom invites brand fans to join the girl squad with the hashtags #BandofBabes or #BuxomBabe.

“Social Media has had a major impact in cosmetics, even with product development,” says Birdwell. “My advice, to aspiring artists, is to learn to market themselves and create a niche style in the industry. I encourage all makeup artists to get creative and push their boundaries. It will not only help separate yourself from the pack, but also challenge yourself and grow.”

Wise words indeed.


By Belisa Silva



Writer and expert