Brand Spotlight

CIREM’s Three Hero Ingredients Essential for Any Skin Type

A beauty product should be two things, safe and effective. But, when the ingredient list on so reads like a periodic table, those of us who aren’t professional scientists don’t know which does what and why we need it. The foreign language on the back of the packaging causes us to gloss over the products with really powerful formulas and wind up with a beauty bag filled with ingredients that could actually be harmful to our skin.

Cirem believes quality is at the root of unleashing natural radiance and its HCR 3-in-1 Serum are and Face Mask are made only with top notch ingredients aimed at making you look and therefore feel younger.

Cirem HCR 3-In-1 Serum

Cirem’s HCR 3-In-1 Serum was created with rapid absorption technology to deliver a blast of three key ingredients directly into your skin. The incredible anti-aging properties of the serum mean that just one to two pumps massaged into your face once a day will leave you with younger looking skin in no time.

Cirem HCR 3-In-1 Face Mask

Cirem’s HCR 3-In-1 Face Mask packs all the power of the serum in the form of a mask. Intended to be used once a week, leave the mask on your face for 10-15 minutes then remove and massage any remaining serum into skin. Thanks to the rapid absorption technology found in the serum, skin is dramatically nourished.

Okay so now you know what the products do but what you still don’t know is how they do it. It comes down to the power of three key ingredients, Vitamin C, Retinol and Hyaluronic Acid.

Vitamin C

Along with boosting your immune system when you feel a cold coming on, Vitamin C is a powerful antioxidant that can reduce the appearance of aging and sun damage. So, what does that really mean?

Your skin naturally produces collagen, which helps skin’s elasticity. Skin’s elasticity is what keeps skin looking younger, firmer and more radiant. As people age or their skin gets damaged by the sun, it loses collagen. Less collagen = dryer, looser and more wrinkled skin.

Vitamin C boosts collagen production for firmer skin that has less fine lines. Basically, more collagen = younger, more radiant looking skin.

Along with an increase in collagen production, Vitamin C also repairs the damage skin sustained from years of making memories under the summer sun. It encourages healthy skin cells to be regenerated and fights free radicals that come from sun exposure.

Don’t even ask because I know what you’re thinking. What on Earth is a free radical? Essentially, free radicals grab an extra electron from atoms in the skin. Why do you care? Because when atoms are taken away from skin, it can damage skin’s DNA and speed along the aging process. Less free radicals = younger looking skin.


You may not know what retinol is but you’ve probably heard of Vitamin A. Retinol is a form of Vitamin A that promotes collagen production and skin renewal. You already know what the deal is with collagen, so we’ll focus on how retinol aids skin renewal.

Let’s start with the skin cell regeneration cycle, which isn’t half as complicated as it sounds. Your skin is made of cells and those cells are constantly being shed, when you exfoliate, bathe or just rub against something. So, new cells need to be made to replace the ones that were lost. Similarly to most other things in this world, new cells make skin look better than old cells.

The regeneration cycle takes about 28 days and what retinol does is speed up that cycle. New cells replacing old cells at a faster pace encourages a smoother, more even complexion.

Retinol isn’t some one-trick-pony, either. It can actually stop the process that makes pigment in the skin, reducing hyperpigmentation. What’s hyperpigmentation, you ask? Have you ever noticed some patches of skin are darker than others? That’s hyperpigmentation.

Why do you want to avoid hyperpigmentation? It’s completely harmless from a health sense, but evenly toned skin tends to appear younger.  

The third prong of Cirem’s trident of ingredients is Hyaluronic Acid, which sounds like something the chemistry teacher warns you about getting in your eyes. Skin naturally produces Hyaluronic Acid and it’s essentially a magnet for moisture. It helps cells retain as much moisture as possible to keep skin looking hydrated and healthy.

You may be wondering why, if your body produces Hyaluronic Acid naturally, you even need it in your beauty products. But, similarly to collagen, aging and the elements of daily life can lessen production of Hyaluronic Acid, which is where Cirem comes in.

To put it in perspective, a single gram of Hyaluronic Acid can hold up to six litres of water. That water is then regulated in cells for continuous hydration. Why is it beneficial to have hydrated skin? Skin becomes plumper and fine lines and even deep wrinkles are diminished. In six words, skin looks more radiant and younger.

Unlike a complicated food pyramid chart, getting your daily dose of Hyaluronic Acid, Retinol and Vitamin C is as easy as adding Cirem HCR’s 3-in-1 Serum and Face Mask to your routine.


Jenni, a University of Arizona graduate, had her first fiction novel, Sentenced to Life, published in 2015 and is currently working on her second novel. When she’s not writing, you can find her exploring New York City, doing a DIY project in her apartment, or re-watching her favorite rom-com, When Harry Met Sally.



Writer and expert