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A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
Research results:
In a consumer panel survey, the following results were reported:
94% saw dramatic length and volume
90% saw base-to-tip curl
94% saw visible lift
100% saw long-wearing results
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward.
Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
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benefit Roller Lash Curling and Lifting Mascara
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Average connection time 25 secs
Average connection time 25 secs
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
Research results:
In a consumer panel survey, the following results were reported:
94% saw dramatic length and volume
90% saw base-to-tip curl
94% saw visible lift
100% saw long-wearing results
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward.
Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
My Go To Mascara
I have one drug store mascara that I use regularly and this is the only one I used that I purchase from an online retailer. I love that I can skip curling my lashes and by applying this, it looks like I did curl them. I have sensitive eyes but this has never flakes on me or caused me any irritation.
Awesome
This is tied for my holy grail mascara. The formula is amazing it lasts all day and the brush does help curl lashes along with lengthing and not clumping
Must Have
This is my teenage daughters absolute favorite mascara! It makes her lashes look incredibly full and long and just beautiful! If you haven't tried this stuff you don't know what you are missing!
Amazing mascara
I love this mascara. It's great for lengthening, and I love it. Makes my lashes so long. I use 2-3 coats and it gives me the volume I want. I love this mascara.
Nice, but not long wearing
Ive used this mascara for a month now. It is nice, does not clump. But starts to crumble by the end of the day. Ive used better
WOW
This Mascara is THE BOMB! I love it! Instantly curls my normally blond straight lashes and really makes my eyes pop. If I don't use anything else before leaving this house but this- I would be fine! I already went and bought the full sized product as soon as I tried for a few days- I normally wouldn't spend that much on makeup but it was worth it to me
I'm not impressed....
\r\n\r\nI must have tried every mascara on the market (to qualify, I will whisper my age: in my 60's). This mascara does, in fact lift. I have long eyelashes to begin with so, while wearing this product, my lashes do look longer and seem more lifted. That was never my problem, though. About 99% of all the mascaras out there, by the end of an hour or so, leave me looking like I am Rocky's cousin.....Rocky Racoon, that is. I've done everything I could think of to not have my mascaras smudge, but to no avail. I'm sorry to say, this mascara does smudge badly on me so I'm giving it to my beloved grand-daughter, who, like me, appreciates the finer things in life. Because of the other good things it does, I won't give it merely 1 star; but I cannot rate it a 4 or 5 star either because it does exactly what I need it NOT to do. It is fine other than the fact it smudges on me gruesomely.\r\n\r\n\xe2\x99\xa5 \xe2\x99\xa5 \xe2\x99\xa5 \xe2\x99\xa1 \xe2\x99\xa1
