When people think of the 1920s, short flapper dresses and dress code restrictions come to mind as a cultural oxymoron. But in the late 1920s, a brand was launched during a period of one of women’s biggest historic milestones. Let’s talk about the legacy and mission of celebrity skincare maverick Dr. Erno Laszlo and his titular brand.

Humble Beginnings & Learning From the Best

Born in Hungary in 1897, Erno Laszlo followed a path of science, studying skin pathology and disease under Professor Max Joseph, the "father of modern dermatology." Thanks to Joseph’s teachings, Dr. Laszlo spearheaded customized products for specific skin conditions, including creating products with SPF and a unique acne resolving skincare line.

But the doctor was known for introducing a new term in beauty: rituals. Plus, he was the first to introduce cleansing oils, especially and the ‘double cleanse’ concept we know today to the modern world.Tip: Double cleansing is washing your face twice. You normally first wash your face with an oil-based cleanser, which draws out oil-based impurities including sebum, SPF, and pollutants. Then, you cleanse with a water-based cleanser to buff away debris like sweat and dirt.