Brand Spotlight

Celebrating Bold Women: Erno Laszlo Behind the Scenes

When people think of the 1920s, short flapper dresses and dress code restrictions come to mind as a cultural oxymoron. But in the late 1920s, a brand was launched during a period of one of women’s biggest historic milestones. Let’s talk about the legacy and mission of celebrity skincare maverick Dr. Erno Laszlo and his titular brand.

Humble Beginnings & Learning From the Best

Born in Hungary in 1897, Erno Laszlo followed a path of science, studying skin pathology and disease under Professor Max Joseph, the “father of modern dermatology.” Thanks to Joseph’s teachings, Dr. Laszlo spearheaded customized products for specific skin conditions, including creating products with SPF and a unique acne resolving skincare line.

But the doctor was known for introducing a new term in beauty: rituals. Plus, he was the first to introduce cleansing oils, especially and the ‘double cleanse’ concept we know today to the modern world.

Tip: Double cleansing is washing your face twice. You normally first wash your face with an oil-based cleanser, which draws out oil-based impurities including sebum, SPF, and pollutants. Then, you cleanse with a water-based cleanser to buff away debris like sweat and dirt.

Personalized Treaments To Empower Women

As Dr. Laszlo’s personalized consultations became more and more popular over time.  Eventually, he opened his first institute in Budapest with an inside lab to ensure customized formulas for his clients. Then, in the late 1930s he moved to the Big Apple and created another Institute a year later in New York.

The demand for customized skincare was high, with even women in a tight social circle waiting months for their appointments. A few noteworthy clients include Audrey Hepburn, Marilyn Monroe, and First Lady Jackie O.!

“I owe 50 percent of my beauty to my mother and the other 50 percent to Erno Laszlo. — Audrey Hepburn.”

Andlet’s be honest, if the first lady and two of the most iconic women in Hollywood were going to the same brand, there must be true magic behind the customized consultations and product formulas.

But after years of private sessions and a rise in the competition, the brand underwent a revamp to stay true to Erno’s ethos, even after his unfortunate passing in 1973.

The Glow Up & Sticking to Basics

In the face of technology, the Institute closed in the summer of 2017 and launched an online website with features to encourage personalized regimens even without a brick-and-motor store. With their new detailed Skin Personality quiz, their product and ingredient focused blogs, and a 24/7 chat coming soon, Erno Laszlo’s new CEO Charles Denton hopes to continue the brands legacy and innovation to empower women by never compromising the advance treatments for a world-class experience.



Schane Flowers

Schane Flowers

Writer and expert