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Brand Spotlight

A Note From Maureen Kelly, Creator of Tarte Cosmetics

Writer and expert7 years ago
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Seventeen years ago, Maureen Kelly was a self-described ‘beauty junkie’ who grew tired of products not working as promised or being chock full of icky, harsh ingredients she couldn’t pronounce --let alone want to put on her skin. A PhD candidate earning a degree in psychology, Maureen knew she had a knack for what women wanted & decided to pursue her passion for beauty full time.

In 2000, tarte cosmetics was born out of Maureen’s one bedroom apartment in New York City --a cruelty-free line of easy-to-use, life-tested beauty products that use healthy, naturally-derived ingredients to deliver real results to the everyday woman. tarte is the pioneer of high-performance naturals™ & also appeals to makeup artists & beauty enthusiasts worldwide with natural artistry through their assortment of highly-pigmented, long-wearing cosmetics & new skincare line formulated without harsh ingredients like parabens, mineral oil or gluten. tarte wants to encourage all women to #rethinknatural because you really can have it all…at least when it comes to your beauty products!


FROM MAUREEN:Strong is the new sexy. I’ve been hearing this a lot lately & love the fact that it doesn’t have to only apply to your workout, but also your beauty routine. Strong & sexy is how real women live. Most of us don’t go to cocktail parties every day --we go to yoga, spin, run errands…or out for multiple lattes (sorry, not sorry!). We’re moms, students, professionals & need our beauty to be easy because we’re busy running the world!

 This was actually my inspiration behind tarte’s first athleisure skincare line that I like to call ‘the yoga pants of skincare.’ It’s all about that fresh-face, woke-up like-this, no-makeup look that’s super versatile for all these real-life moments. It also conveys a quiet yet powerful confidence…you look like you’re not trying too hard because you’re not! Our entire skincare line is vegan, hypoallergenic & has active vitamins & water-based formulas that are clinically, life & workout-tested. Best of all, they give you that easy, low maintenance glow so you look great & feel even better.

tarteguard 30 was one of the first products introduced in this line & I’m so excited you get to try it out in this month’s GLOSSYBOX! I wear tarteguard under my makeup literally every day regardless if I’m out in the sun because SPF is so important in protecting your skin & delaying signs of aging. The super silky formula is also non-chemical, packed with antioxidants & feels like a light moisturizer (basically the SPF jackpot)..oh, & it smells amazing!   To pull my whole look together, I even out my complexion using our BB tinted treatment 12-hour primer & then add a little color to my cheeks with our iconic Amazonian clay 12-hour blush. These formulas are AMAZING for balancing out your skin & giving you buildable coverage with some serious staying power. I finish with a dewy wash of lip color using our quench lip rescue, & then I always apply a few coats of our lights, camera, lashes™ 4-in-1 mascara before running out the door. This OG of natural mascaras has been my go-to for years because it gives just the right amount of volume without looking flaky or overdone.Not only is this routine effortless, it’s also what I like to call good-for-you-glam because all of tarte’s makeup & skincare formulas incorporate naturally-derived ingredients that are above all, healthy. This has always been my mission since day 1 because I believe that feeding your skin with essential nutrients is just as important as nourishing your body…why should you have to choose between beauty that works & beauty that’s good for you? Xo,
Maureen Signature_BMP_new




Founder & CEO tarte cosmetics


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