Everyone deserves a whiter, brighter and healthier smile! In the past, having pearly whites meant expensive in-office whitening treatments or awkward at-home applications. Today, Supersmile offers effective, affordable whitening alternatives.
About the Brand
Created by the father of aesthetic dentistry, Dr. Irwin Smigel, Supersmile boasts scientifically advanced whitening ingredients. This includes the patented Calprox technology, which safely lifts surface stains from teeth by removing the protein pellicle, the film that bacteria and plaque adhere to.
Whitening toothpaste might be a staple in toothpaste aisles nationwide today, but this innovative concept started with one brand: Supersmile. The company launched in 1987, and a whitening toothpaste that founder Dr. Irwin Smigel first produced exclusively for his patience helped to create a brand that has since become the Number One Whitening System recommended by cosmetic dentists nationwide. Although whitening toothpaste gave Supersmile its start more than two decades ago, the company has now expanded its product line to offer a variety of products to brighten your smile.