Brand Spotlight

Pearly Whites with Supersmile!

Pearly Whites with Supersmile!

Everyone deserves a whiter, brighter and healthier smile! In the past, having pearly whites meant expensive in-office whitening treatments or awkward at-home applications. Today, Supersmile offers effective, affordable whitening alternatives. 

About the Brand

Created by the father of aesthetic dentistry, Dr. Irwin Smigel, Supersmile boasts scientifically advanced whitening ingredients. This includes the patented Calprox technology, which safely lifts surface stains from teeth by removing the protein pellicle, the film that bacteria and plaque adhere to.

Whitening toothpaste might be a staple in toothpaste aisles nationwide today, but this innovative concept started with one brand: Supersmile. The company launched in 1987, and a whitening toothpaste that founder Dr. Irwin Smigel first produced exclusively for his patience helped to create a brand that has since become the Number One Whitening System recommended by cosmetic dentists nationwide. Although whitening toothpaste gave Supersmile its start more than two decades ago, the company has now expanded its product line to offer a variety of products to brighten your smile.

Supersmile recognizes the importance of effective dental hygiene and wants to not only provide its customers with bleaching products, but also to inform them about them. Proper oral care varies for every individual, some people might face conditions including gingivitis, while others might have sensitive teeth that do not respond well to many whitening treatments. Understanding more about these conditions is made simple by Supersmile, helping its customers discover the right products for their unique needs. 

The array of Supersmile Products allows you to whiten no matter your dental needs. You can use toothpaste, floss, or a professional whitening system to brighten your smile. Mouthwash and travel packages on the go make whitening your teeth easier than ever before. 

A bright smile can transform your appearance. With Supersmile Products, you can whiten your teeth effectively and affordably at home. Choose from a variety of product types, from traditional toothpastes to whitening travel packs or flosses, to brighten your smile, and your self-confidence.



Schané Flowers

Schané Flowers

Beauty Editor

A beauty enthusiast by heart and a plant lover, I'm always looking for the latest and greatest in skincare and beauty, especially clean and organic! I think everyone's entitled to high quality skincare at any budget, and I'm always on the lookout for what's new in the industry be it tips, tricks, or products!


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